Extensive Coverage of the Hermes Birkin in Bloomberg

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There was a fantastic, lengthy article in Bloomberg Business about Hermes’s Birkin bag and its continued dominance in the luxury handbag market by Lauren Sherman this week! Here at PurseBop we’ve compiled the highlights and pulled out some tidbits you need to know:

  • Hermes’s share of the luxury leather market has held at around 6% over the past decade, while other competing brands have increased their share to 41% from 38% in 2004 (according to Exane BNP Paribas). In contrast, LV’s share has declined from 23% to 18% over the same period.
  • The Hermes Miami Design District flagship store finally opens on November 6, 2015.
  • The newest Birkin is the Sellier 40. 40 centimeters, raw-edge straps, palladium hardware. $14,900.
  • Hermes’s hired Nadege Vanshee-Cybulski to be their new creative director this year. She was previously the head designer at The Row from 2011-2014 and Celine before that from 2008-2011.
  • The Birkin is constructed by a single craftsman in 18-20 hours. They’re trained for at least five years before they can create a bag you’ll buy, and even longer if they’ll work with exotics.
  • Hermes is hiring and training 200 new craftspeople to build Birkin bags and has opened two new workshops in the Rhône Alpes and Poitou Charentes regions of France. Two more workshops in the Franche-Comté region will open in 2016.
  • Customization is “at the core of the Birkin.” If you’ve got the money and the connections,Hermes will build you your dream handbag. But for most of us, we’re happy just getting the call to view any bag that’s available :)

Click here for the full article.


Many areas of Bloomberg’s article have been covered extensively here at PurseBop.com. Suggested articles in order of reference in article are:

  • NYT Writes Up the New Hermes Birkin Sellier 40
  • Axel Dumas Outlines Hermes Long Term Strategy
  • Who’s on Team Birkin vs. Team Kelly?
  • Most Expensive Hermès Birkin Sold at Christie’s
  • The Holy Grail Bag
  • The Increasing Accessibility of High Fashion
  • Falling In Love with Hermes
  • The Many Shades of Hermes
  • Part II: The Hermes Learning Process
  • Hermes Kelly Sellier vs. Retourne Debate
  • From Coach to Hermes: The Luxury Handbag Market
  • Hermes in the Global Economy
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Day 3: The Hermès Birkin is one of the most coveted handbags of all time. You can always go to the store and try your luck to get the Birkin of your dreams, but now there are so many reputable options when it comes to the resale market. This bag is labeled as Bubblegum Pink and looks to be in good shape. The price tag is hefty, but if it's the color you want, here she is.

Tag: Hermès Birkin Leather IN BUBBLEGUM PINK

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Heritage Auctions’ Super Rare Hermès Birkin Sold For $185,000



Not long ago, we brought you the tale of one very rare bag: the Hermès Himalayan Crocodile Birkin above, complete with pavé diamond hardware. The bag, arguably the most sought-after in the world, was about to be sold at Heritage Auctions in Beverly Hills, and some speculated that it might break price records. It didn’t quite make it that high, but it did sell for more than a respectable family home does in many perfectly lovely areas of our fine country.

The record-holder that the Himalayan bag needed to beat was that of another diamond-encrusted crocodile Birkin sold by Heritage, that one in glossy red. It sold for over $200,000, and I still can’t figure out exactly why; it’s a beautiful bag, for sure, but it’s not one that’s known to be rarer than any other exotic, diamond-encrusted Birkin. Perhaps the wife of an oil baron just particularly liked the color.

At any rate, the person who snapped up this Himalayan can count themselves lucky; Hermès has no plans to make additional Himalayan bags available and they’re considered extremely desirable to ultra-rich bag collectors, so snagging one at any price is something of a coup.

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Kim Kardashian Still Loves Her Hermès So Black Birkin


Kim Kardashian Hermes So Black Birkin

Here’s Kim Kardashian, leaving the dermatologist’s office after what was obviously just a quick consultation that did NOT involve Botox injections in low key, all-black gym clothes. Kim is carrying her trusty Hermès So Black Birkin. We’ve seen Kim carry this gorgeous bag numerous times, and I would guess that it’s probably her all-time fave. (It’s the exorbitantly priced black handbag that goes with everything! But Amanda contends that Hermès bags are totally worth the money.)

Kim, of course, has her own extra-ridiculous edition of our popular “Many Bags” series, and you can see the bulk of her collection in “The Many, Many Bags of Kim Kardashian.” (The extra “many” was completely warranted.) It’s also worth perusing the comments section, which, as you might expect, has morphed into an epic, ongoing debate about Kim’s fashion choices/general likability. (As does every Kardashian post on the entire Internet.)

Tag: Hermès Birkin So Black

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Irina Shayk Appears to Have a New Croc Birkin


Irina Shayk Hermes Crocodile Birkin

Here’s Irina Shayk, who definitely wins the prize for NYC’s most casual supermodel (RESPECT), going for a little morning walk in NYC while wearing flip flops, a sweatshirt and cut-off shorts, as well as carrying a glossy Hermès Crocodile Birkin. There is a small chance it might be alligator, but croc is more common for Hermès bags. We’ve never seen Irina with this bag before, so we’re guessing this is a fairly recent acquisition.

This isn’t Irina’s only Birkin, of course. We saw her with a bright blue Hermes Birkin back in June. Irina doesn’t have her own edition of “The Many Bags of…” just yet, but I suspect she’s probably on Amanda’s shortlist. In the meantime, you can check out more of Irina’s best bags in “50+ Bags on the Arms of Our Favorite Supermodels.”

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Heidi Klum and Her Birkin Write the Book on Chic Air Travel


Heidi Klum Hermes Birkin

Here’s Heidi Klum, arriving at the airport in LA looking perfectly styled and coifed while carrying a tan leather Hermès Birkin. Heidi occasionally looks like a bit of a designer boho mess, despite the fact that she is a supermodel, so this is notable. You can see Heidi’s many air travel ensembles (and all of her best handbags, natch) in “The Many Bags of Heidi Klum.”

If you want more tips for jet-setting in style, you should look to Rosie Huntington-Whiteley; no one on the planet does air travel more stylishly than she. You would also be well served to study up on “50 Celebrities and the Bags They Carried to Fly out of LAX This Summer.”

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